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Keywords: TikTok platform
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Journal Articles
Nhi Thao Ho-Mai, Vinh Trung Tran, Vien Ky Nguyen, Uyen Thi Thu Do, Thanh Ba Truong, Phuong Thi Kim Tran
Journal of Research in Interactive Marketing (2024) 18 (6): 1155–1177.
Published: 05 February 2024
... Lifestyle congruence Breadth of self-disclosure Online celebrity brand equity Hotel booking intentions TikTok platform Serial multiple mediation model The era of the “online celebrity economy” sees individuals from diverse niches leveraging social media's potential to become influential figures...
