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Keywords: Time‐to‐expiration
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (2): 78–95.
Published: 01 June 2012
... information can have a positive effect on a consumer's decision to purchase at an online group buying website (e.g. Groupon). Imposing a purchase limit can increase these positive effects, but providing information on time‐to‐expiration (if it is relatively long) can negate the effects. Both perceived value...
