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Journal Articles
Direct Marketing: An International Journal (2009) 3 (3): 203–221.
Published: 21 August 2009
...Adrian Palmer; Raquel Reis; Caroline Oates; Martina McGuinness; Dominic Elliott Purpose The purpose of this paper is to explore how business‐to‐business (BTB) relationships may be developed through direct marketing (DM) in the context of a Portuguese training organization. Design/methodology...
