...Rishika Bhojwani; Justin Paul; Rajesh Srivastava Purpose This study investigates the influence of Artificial Intelligence ( AI ) features on consumers’ buying behavior for electronic products, with a specific focus on consumer trust, decision-making ease, and purchase intention. Design...

...Emílio José Montero Arruda Filho; Marcelo Pamplona Carneiro; Thiago Poleto Purpose The objective of this study is to scrutinize the intricate relationship among privacy concerns, trust in consumption and its effect on technology adoption. Furthermore, this article examines the moderating influence...

... (TAM). Design/methodology/approach The paper presents empirical evidence by conducting data analysis on 467 travelers, using AMOS. The current study has undertaken six constructs as factors of trust (TRU), which lead to customer experience (CEXP) and finally CI to use airline chatbots. The CEXP...

... on the comparison between HIs and VI with mediating role of trustworthiness. In Studies 2 and 3, moderated mediation analyses were conducted to test hypotheses. Findings The results revealed that human-like VI was less trusted than animi-like VI or HIs. However, the perceived trustworthiness toward VI...

... affecting the establishment of trust, perceived usefulness and perceived ease of use, which, in turn, affect attitude, continuance usage intentions and online purchase intentions through AI assistants. Originality/value AI assistant-enabled smart speakers are revolutionizing how people interact...

... of this study is to examine factors affecting consumers’ participation on brand microblogs and then indicate the underlying mechanism of this process based on elaboration likelihood model (ELM), commitment–trust theory and social presence. Design/methodology/approach An online survey was conducted in China...

...; and finally, to examine the moderating role of trust in SM brand engagement and brand equity relationship. Design/methodology/approach The data were collected from 767 SM users working in multinational corporations of Gurgaon city, using purposive sampling technique. Exploratory factor analysis (EFA...

...HyeKyoung Kim; Jihoon Song Purpose The purpose of this paper is to examine the relationships among the quality of word‐of‐mouth (WOM), online trust, perceived usefulness, perceived ease of use, and online shopping intention in the online shopping mall. This study presented participation...

...Ebrahim Teimoury; Mehdi Fesharaki; Afshar Bazyar Purpose The purpose of this paper is to examine the impact of mediated power asymmetry on relational risk perception and modes of governance mechanism (intention‐based trust and unilateral control). Design/methodology/approach Survey research...

...: “Perceived consumer power,” “Perceived consumer trust,” “Attitudinal consumer power” and finally “Behavioral consumer power.” Each component is discussed in terms of its possible contributions to the model in order to illustrate how this new form of consumer power actually works. The possible implications...

...Soyoung Kim; Christie Jones Purpose The purpose of this paper is to examine how offline brand trust moderates: the relationship between consumers' general attitude toward the internet and their perceptions of the quality of a retailer's web site and the relationship between their perceived...

... and users' PPC (some dimensions of them) have direct impact not only to users' trust toward the web site as expected but also to the willingness to transact through the internet when personal information needs to be disclosed. Research limitations/implications In this paper, an introductory analysis...