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Keywords: Value analysis
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Journal Articles
Direct Marketing: An International Journal (2008) 2 (1): 20–35.
Published: 28 March 2008
... Group Publishing Limited 2008 Textile industry Business‐to‐business marketing Electronic commerce Value analysis The unique feature of a B2B marketplace is that it brings multiple buyers and sellers together (in a “virtual sense”) in one central market space and enables them to buy...
Journal Articles
Direct Marketing: An International Journal (2007) 1 (3): 125–145.
Published: 28 August 2007
... realistic for developing countries is presented. © Emerald Group Publishing Limited 2007 Internet Marketing Value analysis Modelling Developing countries Iran For more than a decade the potential impact of the internet technologies on marketing has been a common topic of discussion...

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