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Keywords: Value co-destruction
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (5): 773–793.
Published: 07 February 2023
... these emotions. Findings Despite several problematic social interactions, the same pattern of emotions appears but with different intensities. Additionally, value co-creation, value no-creation and value co-destruction co-occur in a context of problematic social interactions (peak of negative comments...
