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Keywords: Video
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Journal Articles
Creativity chains and playing in the crossfire on the video‐sharing site YouTube
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Journal of Research in Interactive Marketing (2010) 4 (2): 111–141.
Published: 04 June 2010
...Christèle Boulaire; Guillaume Hervet; Raoul Graf Purpose The purpose of this paper is to analyse how individual creativity of internet users is expressed in the production of online music videos and how the creative dynamic among amateur internet video producers can be characterized. Design...
