... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Advertising Quantitative research Viral marketing High technology marketing Visual merchandising Studies have shown that rich VR environments enhance vividness, mental imagery and user engagement (Barrera and Shah, 2023...

... commercial videos online and demonstrates its impact on brand attachment and brand equity. Companies can distribute online videos to general people and opinion-makers, who forward them to various recipients in their network, which generates a ripple effect denominated viral marketing (Rai and Agarwal, 2019...

... of the conceptual model. Anders H. Wien can be contacted at: awi023@uit.no 03 08 2018 16 07 2019 17 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Viral marketing Computer mediated communication...

... communication Viral marketing SEM Despite widespread support for organ donation and the growing use of first-person consent registries, end-of-life discussions between family members remain a large and critical barrier to organ and tissue recovery (Downing and Jones, 2010 ; Knox et al., 2017...

... such as “viral” marketing, in which, according to Ferguson (2008) , “a message can be spread quickly from one person to a handful of friends, who each in turn inform a handful of their friends” (p. 179). This study attempts to examine the elements affecting viral marketing and electronic word-of-mouth (eWOM...