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Keywords: Virtual authenticity
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Journal Articles
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing
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Journal of Research in Interactive Marketing (2024) 18 (3): 430–445.
Published: 20 September 2023
... (virtual authenticity, VA) but also create fictitious and desirable scenes that do not exist in the real world (virtual ideality, VI). The differences between VA and VI in influencing consumers' responses have not been fully understood. In addition, social signals have appeared in VR apps. However...
