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Keywords: Virtual touch
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Journal Articles
Journal of Research in Interactive Marketing 1–18.
Published: 25 June 2026
...Tian Liu; Yudi Sun; Hongyan Jiang; Mengmeng Xu Purpose As reliance on online mental health communities grows, the lack of physical presence poses a challenge to service effectiveness. While existing literature predominantly frames virtual touch as a universally positive tool for building digital...
Includes: Supplementary data
