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Keywords: Visual complexity
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Journal Articles
From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (4): 709–730.
Published: 09 January 2024
... extended the effects of image resolution by demonstrating its interactive effects with the visual complexity of an Instagram post design in a 2 × 2 factorial experiment. Findings The serial mediation analysis demonstrated that high image resolution CM posts yielded more favorable evaluations in terms...
