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Keywords: Visual search
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Journal Articles
Journal of Research in Interactive Marketing 1–17.
Published: 13 March 2026
...Heejin Kim; Mijin Kwon; Song Oh Yoon Purpose Rapid advancements in image recognition have accelerated visual search adoption in retail. However, its influence on affective and behavioral consumer responses remains under-researched. This study investigates how visual search shapes the consumer...
Includes: Supplementary data
