Keywords: Voice-activated personal assistants (VAPAs)
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (4): 611–630.
Published: 09 November 2023
...Miriam Alzate; Marta Arce Urriza; Monica Cortiñas Purpose This study aims to understand the extent of privacy concerns regarding voice-activated personal assistants (VAPAs) on Twitter. It investigates three key areas: (1) the effect of privacy-related press coverage on public sentiment...
Journal Articles

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