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Keywords: Wearer dependency
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Journal Articles
Journal of Research in Interactive Marketing 1–15.
Published: 11 March 2026
...Seoeui Hong; Sunju Park; Byung Kyu Kim Purpose This study aims to introduce wearer dependency ( WD ) as a product-category construct capturing the extent to which on-body viewing is required to accurately evaluate attributes such as fit, drape, and silhouette. It develops a reliable scale...
Includes: Supplementary data
