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Keywords: Web site characteristics
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Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (2-3): 153–169.
Published: 07 June 2011
... that marketers interested in revisiting consumers should focus on web site characteristics that lead to satisfaction during their web visit. Also, marketers need to pay attention to the consumer motives at the web site, so that the web site characteristics can be tailored to the motives and would ultimately lead...
