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Keywords: Web site design
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 180–197.
Published: 17 August 2012
... customers (Constantinides et al., 2008). United States of America Consumer behaviour Web site design Social networking Online collaborative co‐design Perceived playfulness Mass confusion Perceived social risk © Emerald Group Publishing Limited 2012 In a CCCW context...
Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (2-3): 153–169.
Published: 07 June 2011
... revisiting consumers at their web sites. Design/methodology/approach This paper uses survey method to collect data from 238 respondents and mediation hypotheses are tested with structural equation modelling using LISREL. Findings The results indicate that for goal‐directed consumers web site content...
