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Keywords: Web site satisfaction
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Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (2-3): 153–169.
Published: 07 June 2011
... to positive consumer outcomes. Originality/value This is the first paper that investigates the moderating effect of consumer motives and mediating effect of web site satisfaction on web site characteristics and revisit intention relationship. © Emerald Group Publishing Limited 2011 Internet...
