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Keywords: Website service quality
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Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (3): 246–267.
Published: 14 August 2017
... the SITEQUAL scale to measure the perceived service quality of internet shopping sites. This scale identified four factors (ease of use, aesthetic design, processing speed and security) that determine the website service quality. Parasuraman et al., (2005) further analysed the e-SQ scale...
