Keywords: Wines
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Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (1): 59–73.
Published: 26 March 2010
... on social networks using the wine sector as the research basis. Design/methodology/approach The paper examines the current usage of discussion fora by wine enthusiasts through a netnographic approach. A non‐probability purposive sample of wine discussion fora in three countries is employed to determine...

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