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Keywords: e-Satisfaction
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (3): 349–369.
Published: 01 August 2023
...Miguel Angel Moliner; Vicent Tortosa-Edo Purpose The objective of this research is to analyze how omnichannel consumer journey design (OCJD) influences the online customer experience (OCE) and e-satisfaction in consumers' multirooming behavior (searching for information in online and offline...
Journal Articles
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India
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Journal of Research in Interactive Marketing (2017) 11 (3): 246–267.
Published: 14 August 2017
... superior e-services to attract, retain and convert patrons into loyal customers. Design/methodology/approach The researchers in the present study have used a research instrument that consists of constructs of the modified eTailQ scale, hedonism and e-satisfaction that together result in the formation...
Journal Articles
Modelling e‐service quality and its consequences in India: an SEM approach
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Journal of Research in Interactive Marketing (2011) 5 (2-3): 203–225.
Published: 07 June 2011
... factor analysis. The uni‐dimensional model of e‐SQ, consisting of web site attributes of ease of access, flexibility, and reliability, is then tested by structural equation modelling using AMOS 4.0 for its linkages with e‐satisfaction (e‐SAT), perceived value, and e‐loyalty‐linked behavioral intentions...
