Networking as an entrepreneurial marketing tool: the link between effectuation and word of mouth Available to Purchase

Sebastian Robledo is an assistant professor of marketing at Universidad Católica Luis Amigó, Colombia. He received his PhD in engineering from the Universidad Nacional de Colombia. His research focuses on entrepreneurial marketing and networking as drivers of word-of-mouth marketing. He is conducting a post-doctoral study in scientometrics at the Centro de Bioinformática y Biología Computacional (BIOS). He is the director of Core of Science, a spin-off development of his doctoral research.

John Eider Vasquez is a professor of marketing at the Universidad Católica de Pereira, as well as the director of marketing programs. He received his master’s degree in business administration from the Universidad Nacional de Colombia. His research has been presented at several international conferences.

Néstor Darío Duque-Méndez is a professor at the National University of Colombia and coordinator of the GAIA Adaptive Intelligent Environments Research Group. He earned his Doctorate in engineering at the National University of Colombia (Cum Laude). He has received several academic awards at the National University of Colombia: Meritory Research, Meritory Integral Academy of the Faculty of Administration and the Medal of University Merit.

Veronica Duque-Uribe is an engineering PhD student at the Universidad Nacional de Colombia. She received her specialization in production and operations management from the Universidad Nacional de Colombia, Colombia. Her research focuses on empirical research in management-related topics, especially regarding sustainable hospital supply chain management and sustainable performance.