Decoding backers’ pledging decisions with incomplete information in reward-based crowdfunding

KwangWook Gang received PhD degree in strategic management from Rensselaer Polytechnic Institute, Troy, NY, USA. He is currently working as an Associate Professor with the Franklin P. Perdue School of Business, Salisbury University, MD, USA. His research interests include a firm's entrepreneurial activities and technological strategies in the context of the industry evolution, especially disruptive technology. Also, he is interested in studying a firm's product strategy, a firm's growth and corporate governance in emerging economies. His research has been published in Technological Forecasting and Social Change, Technology Analysis and Strategic Management, IEEE Transactions on Engineering Management and other peer-reviewed journals.

Jung Yoon Jang is an Assistant professor of Strategy and Entrepreneurship at California State University – Sacramento. She earned her PhD in Strategic Management from the University of Pittsburgh, an MS in Economics from the University of Wisconsin-Madison and a BA in Economics from Sogang University. She worked at Korea Institute of Public Finance and Korea Development Institute for 2 years. Her research interests include innovation ecosystems, bottlenecks, ecosystem lifecycles, entrepreneurial ecosystem emergence and alliance partner and acquisition target types. She presented academic papers at numerous international conferences, including Academy of Management, Strategic Management Society and Industry Studies Association Conferences.

Hoon S. Cha is a professor of management information systems at Salisbury University. He holds an MS and PhD in Management Information Systems from the University of Arizona and a BS in Material Sciences and Engineering from Seoul National University. He worked for Samsung for three years as an IT consultant. His research examines IT adoption under privacy concerns, IT outsourcing and the allocation of IT investment among business functions. His publications have appeared in MIS Quarterly, Journal of Management Information Systems, Communications of the ACM and International Journal of Information Management among others.

Ilyoo B. Hong is presently a professor of management information systems at Chung-Ang University, Seoul, Korea. He earned his PhD degree in MIS from the University of Arizona, his MS in Business from the University of Illinois at Urbana-Champaign and his BS in Management from Indiana University. He was a visiting scholar at the UCLA Anderson School of Management. Ilyoo Hong has published in such journals as Decision Sciences, Information and Management and Internet Research, among others. He also presented academic papers at numerous international conferences, including HICSS. His research interests include building online consumer trust, measuring the quality and impact of web-based information systems and information disclosure in social networking sites.