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Volume 3, Issue 2
1 July 2001
Journal of Research in Marketing and Entrepreneurship Cover Image for Volume 3, Issue 2
Review Article| July 01 2001

Post Millennial Meanderings on the Culture of Creativity

Ian Fillis
Department of Marekting, Faculty of Management, University of Stirling, Scotland
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1471-521X
Print ISSN: 1471-5201
© MCB UP Limited
2001
Journal of Research in Marketing and Entrepreneurship (2001) 3 (2): 75–81.
https://doi.org/10.1108/14715200180001478

This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in order to promote an improved understanding of business.

Keywords: Creative thinking, Entrepreneurialism, Marketing
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© MCB UP Limited
2001
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