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Keywords: Adoption
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Journal Articles
Internet Adoption by Entrepreneurial Small Firms (ESF’s): Purchasing Versus Non‐Purchasing Behaviors
Journal of Research in Marketing and Entrepreneurship (2004) 6 (1): 33–43.
Published: 01 July 2004
...Michelle L. Patrick; Gina L. Miller Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm (ESF) as the supplier in a supplier/buyer relationship. Analysis of a data set, which captured selected ESF Internet buying behaviours, offers...
