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Keywords: Agribusiness SMEs
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Journal Articles
Journal of Research in Marketing and Entrepreneurship 1–22.
Published: 23 June 2026
... in an emerging economy. Design/methodology/approach The study used existing instruments and convenience sampling to select 322 entrepreneurs/owner-managers in agribusiness SMEs. The moderation–mediation model was analysed using structural equation modelling. Findings The study revealed that EM...
