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Keywords: Air conditioning
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Journal Articles
Competitive marketing through Confucian values in Malaysia: a case study
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2016) 18 (2): 162–175.
Published: 17 October 2016
..., 2010). The company’s main manufacturing facility is located in Sungai Buloh, Malaysia. The company produces residential and commercial air-conditioning units, of which 35 per cent are marketed domestically under the York and Acson brand. The remaining 65 per cent of its units are exported to as many...
