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Keywords: Analytic hierarchy process (AHP)
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2021) 23 (1): 139–158.
Published: 05 April 2021
...) was carried out to frame a research framework. The factors were then ranked based on their significance using the analytic hierarchy process (AHP), taking into consideration the review of experts. Findings Among the primary factors, personal factors were found to be the most influential factors...
