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Keywords: Artificial intelligence
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Journal Articles
Journal of Research in Marketing and Entrepreneurship 1–22.
Published: 24 September 2026
...Elyria Kemp; McDowell Porter III; Cherie Trumbach; Meredith King; Kimberly Swanson S. Church Purpose This study aims to examine the factors that contribute to small business adoption of generative artificial intelligence ( AI ) technologies. Historically, large firms have been the first adopters...
