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Keywords: Australia and New Zealand
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2014) 16 (1): 63–83.
Published: 08 July 2014
.... As such, the paper will not adopt a general approach to or definition of indigenous markets or communities, as each market differs from another in many ways. For example, the indigenous people of Australia and New Zealand are different from those in Africa, Asia, America and Canada. Given these differences...

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