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Keywords: BWM
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (3): 207–228.
Published: 17 June 2026
... Indigenous crafts. The study emphasises the role of entrepreneurship in revitalizing tribal heritage and contributing to economic growth. Design/methodology/approach The research uses the best–worst method ( BWM ) to systematically analyze and prioritize the challenges faced by tribal entrepreneurs...
