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Keywords: Behavioural intention
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (1): 110–126.
Published: 13 July 2015
... the same weight in influencing behavioural intention. The novice effect creates differences in the structure; however, similarities exist at a more basic level than that of attitude and subjective norm, in salient beliefs and salient referents. Practical implications – The study highlights...
