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Keywords: Boundary spanning
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Journal Articles
The impact of product management on SME firm performance
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2011) 13 (1): 85–104.
Published: 12 July 2011
.../implications These results support the PM literature, which infers that more emphasis on external boundary spanning activities and internal coordination should positively influence firm performance. Limitations include the heterogeneous nature of the sample, time frame and geographic bias. Practical...
