...Benjamin Garner Purpose The purpose of this paper is to explore the way one farmers’ market organization used an e-newsletter to establish and maintain their brand image as a socially responsible local food outlet. This research analyzed managerial communication efforts to promote farmers’ market...

... marketing activities (SMMA) relating to handicraft products on brand awareness, brand image and brand equity. Third, this study also measures the impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention...

... 2015 Brand image Agricultural and food technology Consumer behaviour Emerging countries Customer relations Bio-products Agriculture is an important economic sector in developing countries (Nooripoor et al., 2008). In the past decades, growing environmental awareness...

... interpretation of messages and advertising effectiveness in changing brand image is explored. The authors deconstruct advertisements of a brand to provide a model containing opposing dialectics that may aid managers by highlighting alternative symbolic messages contained in advertisements. Oncwe identified...