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Keywords: Brand management capability
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (2): 181–203.
Published: 11 November 2020
... management capability (CRMC) and brand management capability (BMC) with marketing performance (MP) in a religious-based industry. This is in accordance with the conditions of Indonesian religious people and the increasing demand for Muslim fashion products. Design/methodology/approach This paper selected...
