...Dilip Roy; Saikat Banerjee Purpose Operating as a commodity disables the scope of differentiation. In turn, the organization becomes vulnerable to competition. A strong brand ensures the selling company to get premium prices and in the best case rejection of competitive products by the buyers...

... marketing, or marketing courses such as brand development and management. © Emerald Group Publishing Limited 2010 Marketing strategy Brands Entrepreneurialism Dairy products Small to medium‐sized enterprises The mid‐summer heat had its grip on the young and old citizens of York County...