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Keywords: Business model canvas
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (1): 10–33.
Published: 20 March 2018
...Jesper C. Sort; Christian Nielsen Purpose The purpose of this paper is to investigate how entrepreneurs market their business opportunities towards business angels in the investment process. This is achieved by introducing the business model canvas as a mitigating framework to help entrepreneurs...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 53–62.
Published: 11 July 2016
...Adesegun Oyedele Purpose Developing a global business model requires a clear understanding of the market conditions in the global marketplace. The aim of this study was to evaluate the effect of emerging market conditions on the key building blocks of Osterwalder’s business model canvas. Design...
