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Keywords: Causation
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Journal Articles
Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2025) 27 (2): 206–231.
Published: 09 July 2024
... how causation and effectuation principles shape entrepreneurs’ actions. Design/methodology/approach The study investigates EM behavior through 12 semi-structured interviews with 10 start-up founders and two founder associates in Germany. Use of established frameworks of the EM dimensions...
Journal Articles
Analysing the decision approach of the SME entrepreneurs relating to internationalisation of firms: the study of Kenyan SME entrepreneurs
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2024) 26 (1): 140–162.
Published: 22 June 2023
...Md. Noor Un Nabi; Benjamin Nyaoro; Fatema Tuj Zohora Purpose The purpose of this study is to analyse the internationalisation decision-making process using causation and effectuation. Design/methodology/approach The proposed hypotheses are tested with a survey data set of 148 Kenyan small...
