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Keywords: Commercial friendship
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Journal Articles
Personal-loyalty and pricing benefits from hairstylist-client commercial friendship
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Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 235–250.
Published: 24 June 2021
...Rukudzo Pamacheche; Helen Inseng Duh Purpose Hairstyling entrepreneurs are experiencing increasing customer demand alongside the market competition. Building commercial friendships are one of their strategies to beat the competition. However, the marketing benefits in terms of loyalty and pricing...
