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Keywords: Communication technologies
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Journal Articles
Entrepreneurial marketing and the Web 2.0 interface
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2010) 12 (2): 143–152.
Published: 31 August 2010
... Publishing Limited 2010 Entrepreneurialism Marketing Communication technologies Small enterprises Web 2.0 is an increasingly much discussed subject in the business management (Jones et al., 2009 ; Jones and Iredale, 2009) and social sciences (Beer and Burrows, 2007 ; Beer, 2008...
