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Keywords: Competitive positioning
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 431–454.
Published: 16 February 2023
... identifies three possible positioning strategies: cost leadership, differentiation and focus (niche strategy) (Porter, 1985). “The competitive positioning of the company is a statement of market targets (where the company will compete) and differential advantage (how the company will compete...
