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Keywords: Conceptual model
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 252–272.
Published: 02 October 2018
... to presents a conceptual model that links a reward-based crowdfunding campaign’s product, pitch and promoter characteristics to expert and casual backers’ evaluation and behavior. Design/methodology/approach This paper draws from literature from consumer behavior, network, signaling and informational...
