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Keywords: Confucianism
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Journal Articles
Competitive marketing through Confucian values in Malaysia: a case study
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2016) 18 (2): 162–175.
Published: 17 October 2016
...Tossapon Luechapattanaporn; Winai Wongsurawat Purpose The purpose of this paper is to stimulate debate about the advantages and disadvantages of incorporating Confucian values in personnel and marketing practices of a manufacturing firm in an ethnically diverse, emerging economy of Southeast Asia...
