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Keywords: Consumer misbehaviour
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2014) 16 (2): 183–199.
Published: 14 October 2014
... limitations/implications – This study is limited to a cohort of undergraduate students at only one university. This study begins to understand the potential link between misbehaviour and entrepreneurial traits. Originality/value – This paper examines the possible link between consumer misbehaviour...
