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Keywords: Consumer theory
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 323–340.
Published: 12 October 2018
...@utc.edu 24 11 2017 14 06 2018 17 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Service ecosystems Customers Entrepreneurial ecosystems Consumer theory Entrepreneurship/marketing interface Small town entrepreneurship...
