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Keywords: Contingency planning
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2007) 9 (1): 89–101.
Published: 01 July 2007
... on the practice of research, since it encourages scholars to step out of predictable zones of positivist research and enter a riskier research zone in which it is everyday interaction that makes the entrepreneurial process emerge. © Emerald Group Publishing Limited 2007 Business formation Contingency...
