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Keywords: Coopetition
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Journal Articles
Journal of Research in Marketing and Entrepreneurship 1–25.
Published: 23 June 2026
...Michelle Crick; Jayne Krisjanous; Dave Crick; James M. Crick Purpose This instrumental case study aims to understand the role of cluster-based coopetition (collaboration with competitors) practices as a performance-enhancing resource-leveraging strategy in a highly regulated sector targeting...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (1): 19–36.
Published: 06 February 2019
...James M. Crick Purpose The purpose of this paper is to extend the entrepreneurial marketing literature to account for coopetition (the interplay between cooperation and competition). This paper is also designed to highlight the research gaps surrounding coopetition, so that academics, working...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (1): 99–120.
Published: 26 March 2018
... to face new entrants (mainly IT companies). Coopetitive practices have been developed in spite of a fierce competition in the French market with impact on BM. Netflix is representative of this evolution. Research limitations/implications This qualitative research is based on a case study. The results...

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