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1-2 of 2
Keywords: Corporate strategy
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2001) 3 (2): 82–96.
Published: 01 July 2001
... of marketing strategies of entrepreneurial technology firms at two points‐in‐time – 1989 and 1998. © MCB UP Limited 2001 Corporate strategy Technology led strategy Marketing Temporal Issues: The High Technology Case 82 - 96 TEMPORAL ISSUES RELATED TO MARKETING AT THE ENTREPRENEURSHIP INTERFACE...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2000) 2 (1): 36–56.
Published: 01 April 2000
... it was concluded that higher levels of competence were found for entrepreneurial/network orientated organisations. The implications of these findings are discussed in relation to Government small firms support policies. © MCB UP Limited 2000 Networking Business development Corporate strategy Small...
