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Keywords: Creative thinking
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2012) 14 (2): 199–213.
Published: 12 October 2012
... be contacted at: simone.guercini@unifi.it © Emerald Group Publishing Limited 2012 Entrepreneurial marketing Creative thinking Marketing decisions Marketing Entrepreneurialism Small to medium‐sized enterprises A number of works in the literature have underlined how the origins...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2002) 4 (1): 1–6.
Published: 01 April 2002
... and of those they meet. The second might be to adopt some form of the clinical method employed by the psychotherapist. Whatever the options that are considered we should be working to foster the creation of case studies and narrative. © MCB UP Limited 2002 Creative thinking Brand identity Work...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2001) 3 (2): 75–81.
Published: 01 July 2001
...Ian Fillis This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in order to promote an improved understanding of business. © MCB UP Limited 2001 Creative thinking...
