Keywords: Cross-cultural management
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2014) 16 (2): 128–145.
Published: 14 October 2014
... relates to the systems and processes used to operationalize both a market and innovation conduct within the firm. Originality/value – This paper provides a unique insight into the marketing/innovation interface, specifically in the context of SMEs. Cross-cultural management Innovation Small...
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