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Keywords: Customer relationship management capability
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (1-2): 1–21.
Published: 25 November 2025
.... Proposed conceptual model Source(s) : Authors A flowchart illustrating relationships between Market Orientation, Digital Marketing Capabilities, Customer Relationship Management Capabilities, and S M E Performance, with control variables shown at the bottom. A flowchart displays the connections among...
